From coastal campsites to mountain trails, Britain’s love for the outdoors has never been stronger – and neither has our desire to protect the landscapes we cherish. In 2025, the outdoor gear market is responding in kind, with more brands than ever committing to sustainable practices, circular design, and eco-friendly materials.
But with every label shouting “green” or “recycled,” how do you separate clever marketing from genuinely conscious kit? Here’s what to look for when upgrading your gear with the planet in mind.
1. Recycled & Low-Impact Materials
Look for gear made from recycled plastics (like rPET), organic cotton, or natural fibres like hemp and merino wool. Recycled polyester now features in everything from waterproof jackets to rucksacks – but keep an eye out for products certified by Global Recycled Standard (GRS) or bluesign® for added credibility.
2. Transparent Supply Chains
Ethical production is just as important as eco materials. Choose brands that are open about where and how their products are made. Fair wages, safe working conditions, and local sourcing all contribute to a more sustainable product lifecycle. In 2025, more companies are offering QR codes or digital passports that let you trace your product’s journey from raw material to shop floor.
3. Repairability and Longevity
Sustainability isn’t just about what a product is made from – it’s also about how long it lasts. Opt for gear that’s built to endure years of wear, and from brands that offer repair services or spare parts. Items like technical jackets, hiking boots, and even tents now come with lifetime guarantees and repair kits included.
4. Low-Waste Packaging
It’s no good buying an “eco” product if it arrives wrapped in three layers of plastic. Many outdoor brands have now shifted to compostable, recycled, or minimal packaging – often with clever reuse options (like stuff sacks made from shipping bags).
5. Everyday Eco Essentials
It’s not just the big-ticket items making a change. Day-to-day kit is getting greener too, with reusable cutlery, plastic-free toiletries, and ethically sourced snacks becoming staples in any rucksack. One item seeing a huge eco-upgrade in recent years? Changing gear. Brands are now offering sustainable changing robes made from recycled fabrics, plant-based waterproofing, and fully recyclable linings – perfect for wild swimmers, surfers, and rainy campsite mornings alike.
In 2025, being an outdoor enthusiast and an eco-advocate go hand in hand. Whether you’re heading for the hills or launching into cold water, your gear choices matter. By backing brands that genuinely care about people and planet, you’re not just buying better – you’re helping shape a more responsible outdoor culture.
